9 Tips To Start Preparing For Christmas This Year
Christmas is upon us! People have already started looking for Christmas present ideas, have you started planning for the busiest season of the year yet? We all know this Christmas is going to be like no other, even though there are some stats and various insights on how it might be like. Amazon has said that they’ve…
Instagram Will Start Putting Ads Within the Explore Page
With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts a user would like based on other posts they’ve looked at in the past. It also shows categories of posts like fashion, architecture, and food. Instagram said more than 50% of…
Hey Alexa, How Do I Optimize for Voice Search?
If you’re not already using voice search, you’ve definitely seen the commercials on TV. Each day, more people are using voice search-equipped smartphone apps and digital assistants (like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and Google Assistant) to handle simple tasks, get answers to questions and more — at home, on the road or wherever…
Combining SMS + Email: What’s the Best Approach?
Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximize their revenue and connect with leads and customers. But recently, a new player has entered the space: text message, or SMS, marketing. Many marketers have found themselves scratching their heads on how to not only incorporate…
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User experience (UX) design is what makes your product usable and useful to your audience – and it can’t exist without UX writing. A good…
5 Best Practices To Supercharge Your Landing Pages
At Power Digital Marketing, we know how difficult it is to build a high converting landing page for your business and industry vertical, but with these five best practices we hope we can get you started on the right foot towards a higher conversion rate and lead generation. Now there are more than just five…